Marketplaces rent you a tile and tax every order. Frostique builds you a branded pre-ordering app for cakes, cupcakes & chocolates — flat fee, 0% commission, live in days.
Send your logo and colours. Your white-label app goes live on iOS, Android and web — no dev team, no marketplace tile.
Add products, variants, flavours, add-ons and branch hours. Running more than one outlet? Clone a catalogue across branches in a click.
Customers find their nearest branch, pre-order for the right slot, and you run every order from one clean dashboard.
FrostiqueA live order queue you drag from Placed to Ready, tap-to-WhatsApp customers, and a snapshot of today's money — all in one place.
Your account holds the brand and the subscription. Each branch runs its own catalogue, pricing, hours and orders. Customers are matched to their nearest outlet automatically the moment they open the app.
"We stopped paying 22% to a delivery app the week we launched. Same orders, all the money stays with us."
"The Saturday rush used to be chaos on WhatsApp. Now every pre-order lands on the board with its slot already sorted."
"Cloning our catalogue to the third outlet took a minute. Onboarding a new branch is no longer a project."
Frostique is cake order management software for bakeries, cake shops, home bakers and chocolatiers. It gives your shop its own branded ordering app and storefront, a live order queue your kitchen and delivery desk work from, custom cake requests with reference photos, and analytics per branch — for a flat monthly fee with 0% commission on orders.
Cake order management software is a system that takes a cake order from the customer and carries it through to collection or delivery in one place. It holds your catalogue and prices, captures the order with its date, size, flavour and message, moves it through baking and packing, and records what was sold. It replaces the mix of WhatsApp threads, notebooks and spreadsheets most cake shops start with.
Sell through your own storefront rather than a marketplace. Marketplaces charge a percentage of every order because the customer is theirs; a white-label platform like Frostique charges a flat monthly fee and takes nothing per order, so 100% of what the customer pays stays with you. Your link, your brand, your customer list.
For a single shop, look for three things: a storefront you can update yourself, an order queue your kitchen can actually read, and pricing that does not scale with your sales. Frostique's entry plan covers one branch, a starter catalogue and a live order queue at a flat monthly fee, and moves up to multi-branch without changing systems.
Yes. Each branch keeps its own menu, prices, delivery area, opening hours and order queue, and you switch between them from a single login. Catalogue cloning copies an entire branch's products into a new outlet in one action, and cross-branch analytics compares them side by side over any date range.
Give customers a structured request form instead of a chat thread. In Frostique they choose shape, size, flavour, tiers and the message on top, upload a reference photo and browse a design gallery you curate — then send the brief. You quote, they confirm, and checkout can hand off to WhatsApp with the whole request already written out.
One storefront that works in a browser is enough to start. Frostique gives you a mobile-first branded storefront customers open from a link — no app-store download, no separate website to maintain — plus an admin dashboard for you and full-screen kitchen and delivery boards for your team.
Frostique is priced as a flat monthly subscription by tier rather than as a cut of your sales, so the cost is fixed whatever your busiest weekend looks like. Plans differ by branches, catalogue size, team logins and features such as coupons, custom cake requests and advanced analytics. Current prices are on the pricing page and every plan starts with a 14-day free trial.
Most shops go live within days. There is nothing to install and no code to write: you sign up, we brand the storefront, you load your cakes and prices, and the link is ready to share on Instagram, WhatsApp and your bio. Catalogue loading is the only part that takes real time.
Full plan limits and what each feature does are on the pricing page.
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